The rise in popularity of craft spirits in New Zealand has led to a revolution in mixers. The market was craving something to impress discerning drinkers with sophisticated flavour profiles.

Our brief was to create a distinctive brand to standout on shelf, one that can compete against a stronghold of international brands like Schweppes and Fever Tree. This left a gap in the market for a local, premium brand at an affordable price; one with a bit of magic in it.