Guilt-free happiness.
Grande spotted a gap in the market for a premium ice cream that delivers on both health and taste. We partnered with them to create a bold brand strategy and packaging system that reflects their fun, cheeky personality and commitment to quality.
Made with 100% New Zealand dairy, gluten-free, and packed with the highest protein in the market, Grande is made for health-conscious snackers who refuse to compromise on flavour. Their promise? Big on Happiness - small-batch treats where indulgence meets nutrition.
We brought this to life with vibrant packaging and a playful yeti designed to stand out in the freezer aisle and connect with a new generation of mindful eaters. From brand positioning to visual identity, every touchpoint celebrates Grande’s mission: to deliver guilt-free snacks that feel good, taste great, and never take themselves too seriously
