Harvest Oil | We Are Brave

Better by Nature

Unearthing a powerful essence at the heart of the brand, ‘Better by Nature’ became a sentiment that resonated through our brand development & designs. We explored natural elements such as the soil, textures and layering of an earthy colour palette for each label, reminiscent of the unique land from which each product grew.

Harvest has the largest range of cooking oils in New Zealand, harnessing nature’s best ingredients, bringing its premium collection to Kiwi homes and kitchens.

With key insights, including premiumisation, a female-gender skew and a shift to focus on nature as an indicator of quality, we refined the brand identity to elevate the brand’s potential.

Strategy Branding Packaging Design