This is Ponsonby Personified, this is PoP.
Channelling Ponsonby's famously progressive spirit and lifestyle. We named and created the identity and marketing collateral for this iconic new destination rising atop Ponsonby's College Hill.
PoP consists of high-end apartments, premium commercial, luxury retail, and hospitality offerings. All of which exude the type of premium cool that Auckland’s taste-making globetrotters love and expect from NYC, London and Paris - right to their doorstep.
Pompallier on Ponsonby, the exclusive 12 residences within PoP, embody quality, a blend of heritage and modernity, and opulence. Reflected in the identity with a custom typeface, minimalist design, and meticulous finishing touches, we aimed to create a visual and tangible representation of the promises Pompallier on Ponsonby holds.
In contrast the blend of modern sans combined with bold colours – representing the retail and commercial offering of PoP – was pivotal in our creative response, showcasing the diverse nature of the surrounding area and architectural design.
