Setting the standard in aviation.
Salus is a New Zealand-owned aviation specialist. They approached us after a recent merger and acquisition which formed a Global Aviation business that had representation on every continent.
We worked closely with their team to refine their brand strategy and positioning from a holding company to a customer facing entity. Salus needed to strengthen their brand presence and enhancing their online platform to reflect their core values of precision engineering and their dedication to excellence.
Throughout this process, we redesigned their brand identity, colour palettes inspired by nature, visual style and overall aesthetic to reflect their evolution as a global specialist.
Although their excellence may shine at altitude, their care extends far beyond the skies.
