Gin inspired by nature.
Health-conscious consumers were becoming more mindful of their sugar intake, and the ingredients that they put in their bodies. This gave Sundown Gin an idea for a naturally-flavoured, locally produced, charcoal filtered, triple distilled gin.
With 100% natural and local ingredients, freshness became our clear differentiator. We used bold fluid illustrations with a fresh colour palette for their packaging to portray a crisp, clean look.
Each flavour has its own unique fluid identifier, with the style flowing through lifestyle photography, social content and brand collateral.
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