Developing a new vibrant digital chapter for TAB NZ.
TAB NZ went through a brand refresh to reflect its new regulatory position and ongoing commitment to the racing and sports community. We designed their new website, focusing on enhancing user engagement through energetic modern design elements, dynamic content, and a dedicated section for the upcoming Class 4 Gaming entity.
The redesign features a vibrant look inspired by racing culture, incorporating illustrations reminiscent of jockey jerseys, improved photography, more motion and streamlined navigation for easy information access. We also showcased TAB NZ’s contributions to racing and sports, reinforcing its commitment to community support. Overall, the revitalised website effectively communicates TAB NZ’s new direction while enhancing user experience and engagement.
