Rebranding the business to WAC, we created a modern and contemporary look and feel to reflect where the business is heading. Central to their new identity is an adaptable 'A', symbolising both their brand collaborations and the family name Aitken - a nod to their heritage.

We curated a vibrant suite of brand colours for WAC- energetic, harmonious, and aligned with their diverse offerings, yet cohesively uniting them under the same visual umbrella.

Bringing the brand to life online, we translated their vision into a modern, seamless, and user-friendly digital experience, fusing creativity with functionality.